Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Jacek Kall, 0367765047, 0367765039, 1000436578, 9780367765040, 9780367765033, 9781000436570, 9781003167235, 9780367765040, 9781000436549, 978-0367765040, 978-0367765033, 978-1000436570, 978-1003167235, 978-0367765040, 978-1000436549